Retail data infrastructure built for real-time decisions
In a sector where margins run 1-3%, the difference between a profitable year and a losing one is often a single lever: knowing which customer to reach, with which offer, at which moment. DNA Solutions modernizes the legacy data systems that sit between your customer transactions and your marketing decisions.
Trusted by Europe’s
leading organizations
In tech, true autonomy strengthens bonds. By transferring knowledge and best practices, we enable independence while forging long-term partnerships, earning the trust of Europe's premier organizations.
.svg)
Let the numbers speak for DNA Solutions
We tailor technology to your business goals. Our enterprise clients trust us to cut operational costs, boost efficiency, and strengthen infrastructure resilience through smart engineering.
Annual savings for one client
By optimizing Oracle licensing for a major European organization, we delivered over €1M in yearly cost savings.
Daily invoices processed
We built and maintain a Deloitte-audited billing platform processing €300M in transactions every month.
Engineers & Consultants
Our experience spans the design of mission-critical systems for Oracle and telecoms across India, Dubai, and Europe.
Average client relationship
T-Systems, Sattelic, European Commission... our longest clients keep coming back because we deliver, not because we lock them in.
Why DNA Solutions for retail and distribution
Retail personalization projects fail at the infrastructure layer, not the strategy layer. The roadblock is always the same: transaction data locked in legacy systems, CRM data siloed from purchasing behavior, and no reliable pipeline connecting them in real time.
The gap between data and decisions
Retailers have years of purchase history, loyalty card data, and behavioral signals. The challenge is structural: that data lives in systems that weren't designed to talk to each other. DNA Solutions connects POS systems to CRM platforms and builds data pipelines that make segmentation dynamic rather than static.
Data infrastructure first, personalization second
The right sequence: connect the data sources, structure what comes out, then build the segmentation engine on a foundation that holds.
We build the integration layer that connects POS, CRM, and loyalty sources, mapping product codes to exploitable categories and reconciling customer identifiers across systems.
Behavioral engines that detect transitions in real time: dropping visit frequency, premium basket shifts, new life stage signals. Event-driven architecture for near-real-time processing.
Match the right offer to the right segment through the right channel. Route the correct offers to each customer rather than blasting everyone.
Live view of segment movements, VIP risk alerts, basket evolution by zone, and campaign performance by behavioral cohort.
What retail decision-makers ask us
Personalization infrastructure is a significant investment. Here are the real questions we get.
They fail at the data layer. Transaction data isn't structured for segmentation, CRM doesn't connect to purchasing behavior. We start with infrastructure first, personalization second.
We build integration layers, APIs, connectors, ETL pipelines, that sit between your existing systems and new capabilities. POS, CRM, and loyalty don't need replacing. They need connecting.
4-8 months to reach a functional segmentation engine with live dashboard. Quick wins within 3 months.
Every engagement is designed for handover: documented architecture, training, runbooks, and a stabilization period.